GSSA services
A fully outsourced cargo operation — from the first sales call to the last settlement — so your capacity turns into revenue without the cost of a local office.
What is a GSSA?
A General Sales & Service Agent lets an airline do business in a country without opening its own office there. The airline gets a full local cargo team — sales, customer service and airport staff — without paying to set one up.
The GSSA acts in the airline's name. It supports cargo bookings and shipments within its agreed appointment, and it is the airline's link to the freight forwarders and IATA agents who bring the cargo.
For years, that was enough: an agent kept the airline's name in the market. Today airlines expect more. They want tonnage and revenue they can see, service their customers return for, and reports that prove the results. That is the job we do in Pakistan.
The difference
A GSSA can simply hold the airline's name in a market. We are measured on what actually flies — and we run the market that way.
What we deliver
Run by people who have worked Pakistan's cargo market for over twenty years — and reported back to the airline fortnightly and monthly.
Proactive selling to the agents and forwarders who move Pakistan's exports, with a commodity-driven focus on high-yield cargo.
Building the airline's brand with the people who book cargo.
Professional, fast responses, staff trained in special cargo, and booking systems that interface with the airline's own — aiming for returning customers.
Close supervision of the ground handler to cut offloads, plus trucking for customers and beyond-hub destinations.
Dedicated revenue accounting, centrally controlled invoicing, data capture and verification, and CASS billing and settlement support under the applicable airline arrangements.
Revenue accountingDecisions made on data: we analyse every quotation and booking, keep up with market intelligence, competitor strategy and threats, and report to the airline fortnightly and monthly.
Coordination of worldwide cargo aircraft charters with air operators, subject to aircraft availability and shipment requirements.
Airport operations
Our own office inside the airport handles import and export around the clock. Dedicated staff work to ICAO and IATA standards, coordinating acceptance, screening, build-up and loading with the ground handler and airline.
Acceptance records, space confirmation, reporting, screening and deposit timings for every flight — including special cargo: VAL, AVI, PER and VUN.
Trained staff watch every scan. Any discrepancy goes to the customer straight away, with proof. AWBs and a date-wise logbook are kept for every shipment.
ETA/ETD and ULD loading records with photos at loading, and coordination with the ground handler by email, telex and WhatsApp to minimise offloads.
On the ramp
Offloads cost airlines revenue and customers trust. We supervise cargo build-up against the load plan and work with the ground handler to get every booked shipment onto the aircraft.
Special cargo
Our staff are trained in special cargo. These shipments get their own acceptance checks, documents and supervision through to loading.
Meat, fish, fruit and vegetables, timed for a fast and short dwell at the airport.
Acceptance is subject to the IATA Live Animals Regulations, applicable requirements and the operating airline’s approval.
High-value shipments with secure acceptance and a recorded handover.
Goods at risk of theft, with closer supervision from screening to loading.
Markets
Explore export products and national trade shares
We target the freight forwarders who handle the country's key export segments — and the high-yield sectors our airlines want to win.
Meat, fish and hatching eggs
Fresh produce, mainly to the Gulf
A major export sector in Pakistan
Finished leather, garments and goods
Precision exports from Sialkot
Internationally recognised Sialkot manufacturing
Hand-knotted and machine-made
Artisan goods for global buyers
For forwarders & IATA agents
Airlines appoint us, but forwarders book with us every day. We work for both sides, and we treat every agent the same way.
Appointing Gul Aviation
A proven path for every airline we take on. Time to market is our strength — our established forwarder relationships support the launch.
For airlines
Tell us about your network and capacity. We'll show you how we would sell it — and how fast we can start.
