Global forwarders
Contract and BSA business for steady volume
Sales & marketing
We don't wait for bookings. We go and win them.
Every airline we represent gets a sales team that knows Pakistan's exporters by name. We sell the right cargo at the right yield, and we keep the airline's brand in front of everyone who books.
250+IATA agents & forwarders
6Cities with our own sales staff
100%Of sales through IATA agents & forwarders
2×Reports a month to the airline
24Years selling cargo in Pakistan
Hallmark of our strategySell the right cargo, aggressively, at high yield.Our approach
Market share above fair share.
Filling space is easy. Filling it with cargo that pays is the job. We plan each airline's sales around the commodities, weights and routes that earn the best yield, then go out and win that cargo.
- A strategy for each airline, built on its network, its products and what Pakistan ships to those points.
- Commodity-driven selling that targets high-yield cargo and small weight breaks.
- Time to market is our strength. Our established forwarder relationships support a timely market launch.
How we sell
From market insight to a confirmed booking.
The same four steps for every airline we take on, repeated every week by our teams across the country.
- 01
Read the market
- Dynamic market analysis
- Local knowledge in six cities
- Competitor rates and capacity
- 02
Target the cargo
- High-yield commodities
- Small weight breaks
- Premium, general and deferred products
- 03
Price it right
- Dynamic pricing for ad-hoc shipments
- Contract and BSA rates for volume
- Trucking where it helps
- 04
Win and keep
- Direct calls and regular visits
- Team selling, email and telephone sales
- Fast, professional follow-up
Who we sell to
Every kind of shipper, through one neutral desk.
All our sales go through established IATA cargo agents and leading freight forwarders. We work the whole mix, not just the biggest names.
Local forwarders
The agents who know every exporter in their city
SMEs
Smaller shippers and ad-hoc shipments
Express & courier
Small weights that need fast uplift
Strong in the north
Our people sit next to Pakistan's exporters.
Our branches in Lahore, Sialkot, Islamabad and Faisalabad bring in volume ex-Lahore and ex-Islamabad, from the cities that make the country's textiles, surgical instruments, sports goods and leather.
See our networkMarketing
Keeping your brand in front of the people who book.
Forwarders book the airlines they know and trust. We make sure they know yours, from the day you launch to every season after.
01
Launch & brand promotion
When we start selling an airline, the whole market hears about it.
- Announcements and press releases
- Launch promotions
- Presentation events for agents
02
Campaigns
Regular, targeted campaigns that keep the airline's rates and routes top of mind.
- Email shots and social media
- Printed materials
- Trade magazine advertising
03
Customer relationships
Face time with the people who decide where cargo flies.
- Regular customer visits
- Customer get-togethers and annual dinners
- Corporate and promotional events
04
Industry presence
We show up where Pakistan's cargo industry meets: key industry events and the agent community's own awards. That community has twice named us Best GSA of Pakistan.
Market intelligence
You always know how your market is moving.
Our teams hear what is happening in the market every day. We turn it into reports the airline can act on: what we sold, at what yield, and what competitors are doing.
- Fortnightly and monthly reports on sales, revenue and yield.
- Competitor strategies and threats, reported as soon as we see them.
- Every quotation analysed, alongside industry data from relevant industry sources.
Explore our services
The rest of the partnership.
For airlines
Ready to outsource your cargo sales in Pakistan?
Tell us about your network and capacity. We'll show you how we would sell it — and how fast we can start.