Neutral to every agent
We sell only through established IATA cargo agents and forwarders, never against them, and we strongly discourage favouritism. So the whole market books our airlines.
Cargo GSSA · Pakistan · Since 2002
Gul Aviation is the General Sales & Service Agent international airlines trust to fill their holds — with our own sales teams in six cities, a neutral reputation with 250+ agents and an airport cargo desk that never closes.
24Years as a cargo GSSA
5Airlines represented today
6Cities with our own offices
250+IATA agents & forwarders
24/7Airport cargo desk
Airlines we represent in Pakistan
What is a GSSA?
Your cargo office in Pakistan — without building one.
A General Sales & Service Agent lets an airline do business in a country without opening its own office there. It acts in the airline's name, supports cargo bookings and shipments within its appointment, and is the airline's link to local freight forwarders.
Keeping an airline's name in the market used to be enough. Now airlines want revenue they can see, service customers come back for, and reports that prove it. That is how we work.
- On-line airlines fly into Pakistan. We fill their holds and supervise every uplift.
- Off-line airlines don't. We sell their network through interline partners, so Pakistani cargo reaches their hubs.
What we do
One partner for sales, service and the ramp.
Everything an airline would need a local office for — run by people who have worked Pakistan's cargo market for more than twenty years.
Sales & marketing
Proactive selling to 250+ agents, commodity-driven and focused on yield, with campaigns and events that keep the airline's brand in front of forwarders.
Sales & marketing
24/7 airport operations
Our own airport office — acceptance, screening, build-up and loading supervised around the clock.
Airport operations
Revenue accounting & CASS
Central invoicing, IATA CASS participation and clear sales reporting to the airline.
Revenue accounting
Where we fit
From the factory floor to the flight.
Between the exporter's shipment agent and the airline sits Gul Aviation — selling the space, confirming the booking and supervising the cargo through the Pakistan airport.
- One point of contact for rates, space and booking, whichever airline the cargo flies on.
- Supervised at the airport from screening to ULD build-up, with a 24/7 airport desk.
- Settled on time through IATA CASS, with the airline reported to fortnightly.
Why Gul Aviation
Performance, not just presence.
Any agent can keep an airline's name in a market. Airlines appoint us to grow tonnage and revenue — and these are the reasons it works.
Our own people, six cities
Sales and operations staff in Karachi, Lahore, Islamabad, Sialkot, Faisalabad and Multan, plus a 24/7 airport desk. Close to the exporters who ship.
Built by cargo people
Each of our leaders brings more than 20 years in Pakistan's cargo industry. Their relationships with forwarders start converting cargo from the first day.
Data-led selling
We analyse every quotation and booking alongside relevant industry sources data. That's how we sell the right cargo at high yield.
Transparent reporting
The airline gets revenue, yield and market intelligence every fortnight and every month, with billing and settlement through IATA CASS.
Proven since 2002
We've represented 9 airlines, and we've twice been named Best GSA of Pakistan by the agents we work with every day.
Airlines we represent
5 airlines. One neutral desk.
Gul Aviation is cargo GSA / CSA for Pakistan for the following carriers — on-line and off-line, reaching Asia, Europe and the Americas.
All airlines & our historyPartnership stories
A closer look at our partnerships.
Since 2015 · On-lineCargo sales, service and airport support for Air China in Pakistan.
Read the story
Since 2015 · Off-lineConnecting Pakistani forwarders with Icelandair’s North Atlantic cargo network.
Read the story
Since 2010 · Off-lineDeveloping cargo sales and interline connections for Allied Air’s African network.
Read the storyRecognition
Best GSA of Pakistan. Twice.
Recognised by the Air Cargo Agents Association of Pakistan, the industry body of the agents and forwarders we work with every day.
All awards
For airlines
Ready to outsource your cargo sales in Pakistan?
Tell us about your network and capacity. We'll show you how we would sell it — and how fast we can start.