Neutral
Our customers are our main strength. We safeguard every agent's interests and strongly discourage favouritism — so the whole market books our airlines.
About Gul Aviation
Neutral by principle. Aggressive in the market.
Since 2002 we have represented international airlines in Pakistan — accepting challenges to generate maximum tonnage and revenue for every carrier we take on.
24Years as a cargo GSSA
9Airlines represented since 2002
6Documented awards
250+IATA agents & forwarders
6Cities with our own offices
24yrsRepresenting airlines
in Pakistan since 2002
in Pakistan since 2002
Our story
It started with an airline nobody in Pakistan knew.
Our first challenge was DAS Air in 2002 — an unknown airline in Pakistan, serving African points. We took it on, and in a short span DAS became one of the leading off-line airlines for Africa from Pakistan.
Since then, Gul Aviation has represented on-line and off-line airlines covering Europe, North and South America, South East Asia, the Middle East, the Far East and Africa. Our customers are our main strength and we treat them with great respect: we safeguard their interests and strongly discourage favouritism — as part of our commitment to neutral airline representation.
Vision & strategy
Outsourcing is the solution.
To stay flexible in a fast-changing market, airlines need lower overheads and first-rate service while keeping their own identity. That is what we deliver.
Our vision
To be the leading air cargo GSSA in Pakistan, driven by a dynamic workforce, with tailor-made solutions for the airline and its customers.
Our hallmark
To sell the right cargo aggressively — at high yield.
Neutral
100% of sales through established IATA cargo agents and leading freight forwarders. No favourites.
Fast to market
Established relationships with forwarders help new airline appointments reach the market.
Why neutral matters
One desk between every airline and every agent.
We sell through established IATA cargo agents and leading freight forwarders only — never directly against them. We apply each airline’s commercial policies consistently and support agents fairly, with rates and space subject to the shipment and available capacity.
That neutrality is why airlines trust us with their brand and why forwarders trust us with their cargo.
What we stand on
Three foundations. Non-negotiable.
Local
Our own offices and our own people in six cities, close to the exporters who ship — not a single desk trying to cover a whole country.
Yield-driven
The hallmark of our strategy: sell the right cargo, aggressively, at high yield — and report the results to the airline every fortnight.
Milestones
Two decades in Pakistan's cargo market.
From one unknown airline to a network of our own offices across the country.
- 2002
Gul Aviation founded
Appointed GSA for DAS Air, serving African points from Pakistan.
- 2005
DAS Air Cargo Partnership Award
Named Off-line GSA of the Year.
- 2006
Ocean Air
Our first on-line airline representation.
- 2009
Delta Cargo
Appointed off-line GSA for Delta Cargo in Pakistan.
- 2010
Allied Air Cargo · Outstanding GSSA Performance
Allied Air joins; Delta Cargo recognises our 2010 performance at its global GSSA conference in Atlanta.
- 2011
Coyne Airways
Interline agreements open Coyne's network to Pakistani exporters.
- 2012
Shaheen Air International · Best GSA of the Year
On-line representation for Shaheen Air, and the ACAAP's Best General Sales Agent award.
- 2015
Air China & Icelandair
Two new carriers in one year — and Delta Cargo's Perseverance award, presented in Barcelona.
- 2016
Best GSA of Pakistan
Recognised by the Air Cargo Agents Association of Pakistan for a second time.
- 2019
FitsAir
Appointed off-line cargo GSA for Pakistan.
- Today
Six cities, one neutral desk
Own offices across Pakistan and a 24/7 airport cargo desk.
Leadership
Decades of cargo experience at the top.
A experienced and committed team with vast experience of airline representation — led by people who have spent their careers in Pakistan's cargo industry.
Leadership & structureMuhammad Imran Peracha
Chief Executive OfficerMBA, Lahore University of Management Sciences (1993). Top management roles across sales, marketing and product development.
25+ years in cargo GSASohail Peracha
Director SalesGraduate of the University of North Texas (1995), leading sales across Pakistan's cargo market.
20+ years in Pakistan cargoMuhammad Khalid Khan
General Manager FinanceLeads accounts, revenue accounting and airline settlement.
22+ years in cargo financeKamran Ali Khan
Manager SalesRuns day-to-day sales with assistant managers in every branch.
Sales team leadAssistant managers on the ground in
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Recognition
Recognised by the industry we serve.
Our market relationships, extensive network and reputation as a neutral GSSA have earned recognition from Pakistan's cargo agents and from the airlines themselves.
Every award in detailAir Cargo Agents Association of Pakistan
Best GSA of Pakistan
Awarded twice — for 2012 and again in 2016 — by the ACAAP, Pakistan's association of cargo agents.
ACAAP · Ceremony 2013
Best General Sales Agent of the Year
Delta Cargo · Atlanta, 2011
Outstanding GSSA Performance
Delta Cargo · Barcelona, 2015
Perseverance — persistent effort to support revenue goals
ACAAP · Ceremony 2013
Best Customer Services Airline
Presented to Delta Air Lines, represented in Pakistan by Gul Aviation.
DAS Air Cargo · March 2005
Partnership Award — Off-line GSA of the Year
Careers
Build your career in Pakistan's air cargo market.
Our team is experienced and committed, and it learns from people with decades of airline representation behind them. Our work supports international airlines and their cargo customers.
We hire for sales, operations and finance roles in our six cities and at the airport. If you want to work in air cargo, send us your CV and tell us which city and team you are interested in.
Sales
Look after agents and forwarders in your city and sell our airlines' capacity.
Airport operations
Acceptance, screening and loading supervision at our 24/7 airport desk.
Customer service
Bookings, space confirmation and shipment updates for customers.
Finance
Revenue accounting, invoicing and IATA CASS settlement for airlines.
For airlines
Ready to outsource your cargo sales in Pakistan?
Tell us about your network and capacity. We'll show you how we would sell it — and how fast we can start.